The complex B2B sales conversation - for enterprise software, professional services, capital equipment, or managed services - may last 60 to 90 minutes and cover an enormous range of topics: the prospect's current challenges, desired outcomes, decision-making process, budget constraints, key stakeholders, and implementation concerns. No salesperson's notes can capture this richly.
Active listening without a notepad
With the prospect's agreement, Listen records the meeting. The salesperson is freed to engage fully - asking sharper follow-up questions, picking up on signals that note-taking would have caused them to miss. The AI summary extracts: pain points articulated, desired outcomes described, budget signals given, decision-making structure identified, and next steps agreed. This structures directly into the CRM record. For discovery calls earlier in the cycle, see our article on discovery sales calls.
Proposal quality and win rates
A proposal written from a complete transcript responds precisely to the prospect's own words - the strongest possible demonstration of listening. Win rates on proposals that accurately reflect the conversation are measurably higher than those written from partial notes.
Dictate your personal impressions immediately after the meeting - energy in the room, non-verbal signals, gut feeling about likelihood of close. These can't be captured on transcript.
View our plans for sales teams.